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Google Ads Specialist - Nairobi, Kenya · Open to Full-Time & Remote Roles
I build, rescue, and scale Google Ads accounts for service and e-commerce businesses from zero to measurable, call-generating results, tracked to the call and reported in plain numbers.
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1,233
Tracked phone calls generated across 3 managed campaigns
133%
Peak conversion lift delivered for an e-commerce account in 60 days
2–4x
Average CTR vs. industry benchmark, across every account managed
$0.12–$0.37
Avg. CPC range delivered, all below Kenya's $0.15–$1.50 market range
Every number below is pulled directly from Google Ads reporting, not estimated. I still have live access to these accounts and can walk through the dashboards directly in an interview.
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On market context: These results were delivered in Kenya, where baseline CPCs run lower than the US, UK, or EU. What transfers directly to any market is the methodology behind them: restructuring accounts for Quality Score, cutting broad-match waste, building call-first conversion tracking, and pushing CTR to 2–4x benchmark. Those are structural skills, not currency-dependent ones, they compound the same way whether the baseline CPC is $0.12 or $12.
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Full account ownership
I've built 2 accounts from zero, rescued 1 failing account, and restructured 1 fragmented e-commerce setup. I don't need a mature system handed to me to produce results.
Cross-vertical range
Emergency/local service, B2B industrial, and e-commerce accounts. I adapt strategy to how each buyer actually searches and decides, not a single template.
Measurement discipline
Every account I manage tracks calls, directions, and conversions from day one, not just clicks. If I can't measure it, I don't report it as a win.
Budget efficiency
While these campaigns ran in Kenya, the methodology; maximizing Quality Score and CTR, is universal. This discipline scales directly to larger budgets in any market (US/EU/Global), regardless of the local CPC baseline.
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Google Search Advertising
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Conversion Optimization
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AI-Powered Shopping Ads
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Google Analytics, 2026
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The situation: This towing service had strong service delivery and competitive pricing, but was buried in search results, had no call tracking, and was losing every emergency call to competitors who showed up first.
What I did: